LeadGamesRestaurants
Restaurants · Scan → Play → Win → Act
Give today’s guest a reason to come back.
Put a QR code on the bill, the table or the digital receipt. Guests play for a few seconds and win something for their next visit — a dessert, a coffee, a drink on the house — so the reward buys you a second meal instead of discounting the first.
No credit card required.
- 01Guest scans the QR on the bill
- 02Scratches for a few seconds
- 03Gets a code for next time
They win
A free dessert on their next visit
- 01Guest scans while waiting for food
- 02Plays for twenty seconds
- 03Leaves an email to claim
They win
A complimentary drink next time
Discounting the meal they already bought buys you nothing
A guest at your table has already decided to eat with you. A discount on that bill is margin given away for a decision that was already made — and when they leave, you usually have no way to invite them back.
Today’s discount rewards today’s meal
Ten per cent off the bill thanks a visit you already had. It does nothing for the one you want next month.
Happy guests leave anonymously
The table was full and the food was good, and nobody left a way to reach them. The review goes to a platform; the relationship goes nowhere.
Stamp cards live in a drawer
A loyalty card asks the guest to carry something and remember it. Most are lost long before the tenth stamp.
Put the reward on the next visit
A QR code on the bill or the table opens a short game in the guest’s own browser. Everyone wins something, and the prize is valid next time — so the cost of the reward lands on a meal you would otherwise not have had.
The reward creates the visit
A free dessert that can only be claimed next time is a reason to come back, not a price cut on tonight.
Details, if you want them
You decide whether to ask for an email to claim. The reward is revealed first, so the form is how the guest keeps what they won — with marketing consent as a separate choice, never pre-ticked.
You see who came back
Each reward is handed over against a code your staff mark as redeemed, so return visits are counted rather than guessed.
Scratch is made for the bill
One game per campaign. Scratch is the one we would start with in a restaurant; the wheel earns its place where people are waiting.
Scratch
One swipe on a phone at the table and the reward is there. Nothing to explain to someone paying the bill, and it fits the moment — a small surprise at the end of the meal.
Wheel
Better where people wait: a takeaway counter, a bar, a queue for a table. The wheel draws attention; Scratch rewards attention you already have.
Next-visit rewards that work
You define these. One reward must always be guaranteed and unlimited, so no guest is told they lost.
- A free dessert next visit
- A free coffee
- 10% off the next visit
- A complimentary drink
- A glass of wine with the next meal
- A starter on the house for two
How a restaurant campaign works
Four decisions, then a QR code for the bill.
- 01
Decide what a return visit is worth
A dessert, a coffee, a percentage off. Pick a reward that costs you little and brings a table back.
- 02
Set up a Scratch campaign
Your colours and logo, your rewards, and how many of each exist — with one guaranteed so everyone leaves with something.
- 03
Print the QR on the bill
On the bill, a table tent, the menu, the takeaway bag or the digital receipt. Any printed or on-screen placement works.
- 04
Honour it next time
The guest shows a code on their next visit; your staff look it up and mark it redeemed. It cannot be used twice.
What could bringing a few guests back be worth?
Adjust the numbers to explore a possible scenario for your restaurant.
Example starting value: 1,500
Example starting value: 15%
Example starting value: 20%
Leave blank to skip the money figure.
Your scenario
- Potential plays
- 225
- Potential return visits
- 45
- 1,500bills
- 15%play
- 225plays
- 20%redeem
- 45return visits
Instead of discounting the meal that has already been purchased, LeadGames can give the guest a reason to return.
Example scenario only. Actual behaviour varies with your guests, your offer and your season.
Want to see what the real number is for your business?
This calculator estimates. A real campaign of up to 50 plays shows you the actual number — with your customers, your offer and your location.
No credit card required.
Test LeadGames with 50 real plays.
Build a real Scratch campaign with your branding and a next-visit reward, put it on the bills for a few evenings, and let up to 50 guests play.
- 50 real plays
- Your branding
- Your own rewards
- Return visits you can count
- Redemption at the table
- No credit card
No credit card required.
Restaurant questions
Give today’s guest a reason to come back.
Build a real campaign with your branding and a next-visit reward, and let 50 guests play it. See how many come back before you decide anything.
No credit card · Your branding · Return visits you can count
LeadGames in other places
The same four steps, with a different goal behind them.