Can visitors follow a route across several locations?

Not as one linked journey today. Each location can run its own campaign with its own QR code and reward, and destinations do exactly that. What the product does not do yet is follow one visitor from stop to stop, count progress along a route, or unlock a final prize for completing it — so we do not sell it. A connected trail depends on configuration that is not built yet.

Can the game be in the visitor’s language?

Yes. A campaign can be published in Croatian, English, German, French and Spanish, and the game opens in the visitor’s browser language when the campaign offers it, falling back to the default language you chose.

Do visitors need mobile data?

On their own phone, yes — the game opens in the browser. At a staffed visitor centre, a tablet in kiosk mode keeps working without a connection and syncs when the network returns.

Can local businesses redeem the reward?

Yes. Whoever hands the reward over opens the redemption page, enters the campaign PIN once, and marks each code redeemed. You decide which businesses take part.

LeadGamesTourism & Destinations

Tourism & destinations · Scan → Play → Win → Act

Turn exploring a destination into a game.

A QR code at an attraction, a museum, a visitor centre or a viewpoint opens a twenty-second game on the visitor’s own phone. They win a local reward — and you finally learn something about the people walking through.

Start with 50 free plays See how it works

No credit card required.

Example — one location

01Visitor scans the QR at the viewpoint
02Plays for twenty seconds
03Leaves an email to claim

They win

A coffee at the café next door

Several stops, today

01Visitor plays at the first stop
02Plays again at a second stop
03Collects a reward at each

Built as

One campaign per stop — not one linked route

Visitors come, look and leave without a trace

Attractions and destinations count tickets and footfall. They rarely know who came, where they went next, or how to invite them back — and a leaflet at the exit does not change that.

Footfall is not a relationship

A turnstile tells you how many people came in. It does not tell you who they were or whether they would come again.

Local businesses miss the visitors

People walk past the café and the shop on the way to the car park, because nothing gives them a reason to stop.

Printed guides end up in the bin

A map or a leaflet is read once, if at all. It asks for attention and gives nothing back.

Give visitors a reason to take part — and a reward nearby

Each QR code opens a short game in the visitor’s own browser, in their own language where the campaign offers it. Everyone wins something, and the reward can be redeemed at a local business — which gives partners a reason to join in.

Interactive, not another sign
Twenty seconds of play at a viewpoint is remembered. A board of text next to it is not.
Rewards that move people on
Make the prize a coffee at the café, a discount in the shop or entry to the next attraction, and the reward itself sends the visitor somewhere.
Know who visited
If you ask for an email, visitors leave it willingly because they are claiming what they won — with marketing consent as a separate choice, never pre-ticked.

Three games for three kinds of visitor

One game per campaign. Which one depends on the place and the people.

Tap Attack
Best for families and groups. A live leaderboard turns a stop into a small competition — and gives people a reason to come back and check their rank.
Scratch
Best for quiet places: a museum, a gallery, a viewpoint. One swipe, a reward, nothing loud.
Wheel
Best for visitor centres and events, where a crowd forms and the wheel draws it in.

Local rewards that work

You define these, with the partners who honour them. One reward is always guaranteed, so no visitor is told they lost.

A coffee at a nearby café
A discount in the gift shop
Entry to a second attraction
A tasting at a local producer
A free guide or map
A souvenir at the visitor centre

How a destination campaign works

Four decisions, then a QR code at the stop.

01
Choose the place and the goal
Visitor details, footfall for local partners, or simply engagement at a stop that is usually walked past.
02
Pick the game and the reward
Tap Attack, Scratch or Wheel, in your destination’s colours, with rewards your partners are willing to honour.
03
Put a QR at each stop
Viewpoints, entrances, information boards, visitor-centre desks. Each location is its own campaign with its own QR code.
04
Redeem locally
The visitor shows a code at the café, the shop or the desk, and staff there mark it redeemed.

What could visitor engagement look like?

Adjust the numbers to explore a possible scenario for your destination or attraction.

Visitors exposed to the campaign

Example starting value: 5,000

Participation rate

Example starting value: 10%

Completion rate

Example starting value: 40%

Your scenario

Potential players: 500
Potential completed experiences: 200

How the numbers connect

5,000visitors
10%take part
500players
40%complete
200completed

Each completed experience here is one campaign at one location. Journeys across several locations are not something the product tracks today, so this calculator does not estimate them.

Example scenario only. Actual results depend on your visitors, your location, your reward and the season.

Want to see what the real number is for your business?

This calculator estimates. A real campaign of up to 50 plays shows you the actual number — with your customers, your offer and your location.

Create a destination campaign

No credit card required.

Test LeadGames with 50 real plays.

Build a real campaign for one location with your branding and a local reward, and let up to 50 visitors play it.

50 real plays
Your branding
Your own local rewards
Real visitor details
Redemption at a partner desk
No credit card

Start with 50 free plays

No credit card required.

Tourism questions