LeadGamesRetail
Retail · Scan → Play → Win → Act
Turn store traffic into customers who come back.
Use interactive games at an opening, during a promotion, at the till or printed on the receipt. Shoppers scan, play for twenty seconds and win something real — you capture the details and give them a reason to walk back in.
No credit card required.
- 01Shopper scans the QR in store
- 02Plays for twenty seconds
- 03Leaves their details to claim
They win
A free gift at the till
- 01Shopper scans the QR after paying
- 02Plays for twenty seconds
- 03Wins something for next time
They win
10% off their next purchase
Most of your shoppers leave as strangers
A shop measures footfall and it measures takings, and usually has nothing joining the two. Someone walks in, buys or does not buy, and walks out. You cannot reach them again, you do not know whether they ever came back, and you have given them no particular reason to.
You cannot follow up a stranger
A loyalty card asks for effort before it gives anything, so most shoppers decline at the till and the queue moves on. The ones who would have said yes are never asked in a way that is quick enough.
A discount on today costs margin
Taking 10% off a purchase someone already decided to make buys you nothing. The decision happened before the discount appeared.
A promotion ends and leaves nothing behind
An opening or a seasonal push brings people through the door once. When it stops you are back to the same footfall, with no list and no reason to contact anyone.
Give shoppers something to win, and a reason to come back for it
A QR code on the counter, in the window, on a shelf talker or printed on the receipt opens a twenty-second game in the shopper’s own browser. Everyone wins something. You decide what, how many exist, and whether the reward is for today or for next time.
They play before you ask for anything
The reward is revealed first, so filling in the form is how someone claims what they have already won. That is the whole reason it gets filled in at a till rather than abandoned.
The reward can land on the next visit
Print the QR on the receipt and make the prize valid next time. You spend margin on a visit you do not have yet, instead of on one that already happened.
You see who actually came back
Every reward is handed over against a code your staff mark as redeemed, so the return rate is a number on a screen rather than a feeling about the month.
Two games that suit a shop floor
One game per campaign. Both take about twenty seconds, and neither needs explaining to somebody holding a bag in each hand.
Wheel
The one to use in store. A prize wheel needs no instructions at all, which matters when you are competing with a queue and a shopper who is already halfway to the door.
Scratch
The one to print on a receipt. A single swipe and the reward is there — nothing to read, nothing to learn, and it works on a phone held one-handed on the way out.
Rewards that work in retail
You define these. The one rule is that a single reward must be guaranteed and unlimited, so nobody who plays is ever told they lost.
- 10% off the next purchase
- A free gift at the till
- An upgrade on what they just bought
- A voucher valid next month
- A free coffee at the counter
- Early access to the next sale
How a retail campaign works
Four decisions, then a QR code you can print.
- 01
Decide what you want back
Contact details, a promotion redeemed today, or a second visit next week. Everything after this follows from that answer.
- 02
Pick the game and the rewards
Wheel or Scratch, in your colours and with your logo, and the rewards you are willing to give — including how many of each exist.
- 03
Put the QR where shoppers are
The counter, the window, a shelf talker, a poster, or the bottom of every receipt. It is an ordinary QR code, so anything that prints works.
- 04
Hand the reward over at the till
The shopper shows a code, your staff look it up on a phone and mark it handed over. Stock and redemptions update as the day goes.
What could a return-visit campaign generate?
Choose where the QR code goes, then adjust the numbers to explore a scenario.
Example starting value: 2,000
Example starting value: 15%
Example starting value: 20%
Leave blank to skip the money figure.
Your scenario
- Potential plays
- 300
- Potential return visits
- 60
- 2,000receipts
- 15%play
- 300plays
- 20%redeem
- 60return visits
Example scenario only. Actual results depend on your customers, your offer, your location and the time of year.
Want to see what the real number is for your business?
This calculator estimates. A real campaign of up to 50 plays shows you the actual number — with your customers, your offer and your location.
No credit card required.
Test LeadGames with 50 real plays.
Build a real campaign with your branding, your rewards and your QR code, put it on the counter for an afternoon, and let up to 50 shoppers play it.
- 50 real plays
- Your branding
- Your own rewards
- Real customer details
- Redemption at the till
- No credit card
No credit card required.
Retail questions
Turn store traffic into customers who come back.
Build a real campaign with your branding and your rewards, and let 50 shoppers play it. See what comes back before you decide anything.
No credit card · Your branding · Real customer details
LeadGames in other places
The same four steps, with a different goal behind them.