LeadGamesMICE
MICE · Scan → Play → Win → Act
Add interactive engagement to every event you organise.
Sponsor engagement, networking, brand activations, incentive programmes and gala dinners all want the same thing: a reason for people to take part. A QR code, twenty seconds of play and a real reward give them one — in your client’s branding.
No credit card required.
- 01Attendee scans the QR at the sponsor stand
- 02Plays for twenty seconds
- 03Leaves their details for the sponsor
The sponsor gets
Leads with a consent record
- 01Guests scan the card on the table
- 02Play during dessert
- 03Winners collect at the bar
They win
A prize from the event partner
Sponsors want proof. Attendees want a reason to take part.
An agency is judged on what happens in the room. Sponsors want to know they reached people, clients want attendees engaged rather than on their phones, and the usual answers — a raffle bowl, a printed feedback form — produce little and prove less.
Sponsors cannot show what they got
A logo on a banner is hard to measure. Sponsors increasingly want names, consented contacts and numbers they can take back to their own boss.
“Engagement” is a word in the proposal
Every proposal promises it. Few agencies can show afterwards how many people actually took part.
Paper does not scale
Raffle tickets and feedback cards get lost, misread and never typed up — and the ones that are typed up arrive a week late.
One tool for every event in your calendar
The same four steps work at a conference, on an incentive trip and at a gala dinner: scan, play, win, act. You set the game and the rewards per event, in each client’s branding, and get the numbers afterwards.
Sponsor engagement you can measure
Each sponsor can run its own campaign and receive its own leads, with prize consent and marketing consent recorded separately.
Participation you can report
Plays, completed forms and redeemed rewards are counted as they happen, so the post-event report has real figures in it.
Branded per client
Each campaign carries the client’s colours and logo. LeadGames stays nearly invisible on every screen an attendee sees.
Three games for three kinds of moment
One game per campaign. Choose by the moment, not the event.
Tap Attack
Best for networking breaks and event challenges. A live leaderboard turns an audience into competitors and gives people a reason to keep coming back to the stand.
Wheel
Best for sponsor stands and receptions — understood instantly, and a small crowd forms around it.
Scratch
Best for seated moments: a card on the table at a gala dinner, a room drop on an incentive trip.
Where it works
The same mechanic across the formats you already produce.
- Sponsor engagement
- Conference networking
- Brand activations
- Incentive travel
- Corporate events
- Gala dinners
- Event challenges
How it works at an event
Four decisions per event, then a QR code in the room.
- 01
Pick the moment
The networking break, the sponsor area, the dinner, the arrival. Each can be its own campaign.
- 02
Brand it for the client
Their colours, their logo, their rewards — or a sponsor’s. The game is the same; the event feels like theirs.
- 03
Put the QR in the room
On badges, table cards, stage screens, sponsor stands or the event app. It opens on any phone, with nothing to install.
- 04
Redeem, then report
Winners collect at a desk or a bar against a code. Afterwards you have plays, leads and redemptions to put in front of the client.
Estimate engagement at your next event.
Choose a scenario, then adjust the numbers.
Example starting value: 500
Example starting value: 30%
Example starting value: 60%
Your scenario
- Potential participants
- 150
- Potential completed engagements
- 90
- 500attendees
- 30%take part
- 150participants
- 60%complete
- 90completed
The exhibitor scenario is event-wide: it assumes every exhibitor runs their own campaign, and adds their results together.
Example scenario only. Actual results depend on your event, your attendees, the exhibitors and the rewards.
Want to see what the real number is for your business?
This calculator estimates. A real campaign of up to 50 plays shows you the actual number — with your customers, your offer and your location.
No credit card required.
Test LeadGames with 50 real plays.
Build a real campaign for your next event with your client’s branding and rewards, and let up to 50 attendees play it. Or, if you would rather introduce LeadGames to your clients and earn from it, look at the partner programme.
- 50 real plays
- Your client’s branding
- Your own rewards
- Real attendee details
- Redemption at any desk
- No credit card
MICE questions
Add interactive engagement to every event you organise.
Build a real campaign for your next event and let 50 attendees play it. See what comes back — and what you can show the client — before you decide anything.
No credit card · Your client’s branding · Real numbers
LeadGames in other places
The same four steps, with a different goal behind them.